Cute as a puppy's nose, handsome as Clark Gable: is this the nicest market town in the known universe?
Far be it for me to say that the left leaning Guardian is wrong - because they are clearly right!
The town has a great arts scene, top pubs, a couple of great restaurants and four amazing gastropubs just out of town [The Rat, The Feathers, Barrasford Arms, and the Duke of Wellington], several great hotels and so much more.
Schools are good, and there is a racecourse! I could eulogise more but make sure you read the article.